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About CostLoop

CostLoop is a subscription and SaaS spend management tool built for small and medium businesses, freelancers, and teams who want a clear view of their recurring software costs. Founded in 2026 in Oslo, Norway, CostLoop helps businesses track every SaaS subscription, get email alerts before renewals, and identify tools they're paying for but no longer using - without connecting bank accounts or sharing credentials. Subscriptions can be added manually, imported from a CSV or bank/card statement, or discovered automatically via an optional Chrome extension that scans Gmail or Outlook for billing emails. The product offers a free plan, a Pro plan at $9 per month, and a Business plan at $39 per month for teams with REST API and webhook access. It is operated by Antevski ENK.

Key facts

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Story angles

• The subscription cost crisis for small and medium businesses

  Unused and forgotten subscriptions are a common problem for small and medium businesses without dedicated finance teams. The issue is often invisible until someone does a manual audit - which rarely happens. CostLoop was built to solve exactly this problem with a tool small teams can actually maintain.

• Privacy-first approach in a world of bank data requests

  Most personal finance and subscription apps connect directly to bank accounts or store credentials to read full email content. CostLoop takes a different approach: no bank connection, no banking credential storage, and all email processing happens locally in your browser. The optional Chrome extension reads sender, subject, date, and message ID from inbox messages, and fetches the text of likely billing emails to extract subscription details - none of this raw content is transmitted to CostLoop servers. Users confirm each detected subscription before it lands in their dashboard. In a space where broad data access is the norm, this local-processing model is an unusual design choice worth exploring.

• Bootstrapped from Norway: two founders who built the tool they needed

  CostLoop wasn't funded by a VC round - it was built by two founders in Oslo who were frustrated by their own inability to track what they were spending on software. The product launched publicly on May 20, 2026, and remains profitable without outside investment.

• The freelancer software problem

  Solo workers and freelancers often accumulate SaaS tools across trials, client projects, and one-off workflows. CostLoop's renewal alert system is designed to catch those recurring charges before they auto-renew, so independent workers can decide whether each tool is still worth keeping.

Founders